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GBI’s physician and hospital datasets are essential for pharmaceutical companies serious about sales force targeting. GBI’s core physician data of more than 1.24 million physicians and enhanced physician academic data for more than 200,000 physicians are unparalleled in depth and breadth across China. Physician data is integrated into a hospital dataset of more than 30,000 hospitals, including MOH, private, and PLA medical institutions with coding going back 5 years.
Whether you are planning to launch a niche product to a highly specialized audience or need to extend a legacy product into new regions, GBI provides CRM ready data to ensure that your investments into sales and marketing are properly targeted to the right physicians at the right hospitals. Our data is updated on an ongoing basis as part of our quarterly CRM synching service to SOURCE clients. |
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